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Loading ...90-day blueprint cont’d: The three trees, and the point-earning activities; Sell solutions to problems or to passions (from 9/2/09)
Wednesday, September 2, 2009@ 10:42 PM
Last week I was not able to meet with you on this call, due to a morning TV news show that Mark and I were interviewed on in Salt Lake City. Similar to a musician who goes on concert tour upon the launch of new album, Mark and I have begun a PR Tour to get our fans familiar with the new book. We spoke to about 8,000 people at the USANA Convention last week, and sold over 2,000 books right there. We hope you’re getting a chance to read Cash in a Flash: Fast Money in Slow Times.
Labor Day is coming up. For most people, this is a vacation from laboring at things they hate to do. But for entrepreneurs, it’s like a reminder that labor is the last thing we want to do. In fact, Labor Day might even be forcing us to stop what we love to do. If you are following your purpose in life, then you’re excited to do this as much as possible. So whether you don’t like your job, or you really love your pursuits, use Labor Day as a day to refresh your spirits and regroup. Ponder what you could do to improve your situation, and revitalize your enthusiasm. Are you doing what you were born to do? Or are you stuck in a rut, ready for change? What are the first steps you might take on Tuesday?
On our last call, I had mentioned my 90-day blueprint for fast cash. This 17-page document is being made available on www.cashinaflashthebook.com, as a bonus to those of you who buy our new book. It was created as a supplemental instruction, best followed in conjunction with reading the book. Cash in a Flash is divided into two parts: the right side pages have the story, and the left side pages describe the lessons. So our space to explain all the principles we wanted to share was limited to half the book. This blueprint gives you further details behind what you could do in 90 days to create fast streams of income, enjoyably. It reveals a way to organize your activities, and helps you avoid having to “labor”. The 90-day blueprint also references three trees with low-hanging fruit, which I mentioned in our last call. This is important enough to reiterate again today. Picking low-hanging fruit represents choosing the ripest and easiest methods for fast cash generation. I had described three trees accessible in your own back yard: The Real Estate tree, the Other People’s Stuff (O.P.S.) tree, and the Your Own Stuff (Y.O.S.) tree. Each has low-hanging fruit to choose from. Real estate is one of the fastest paths to cash for many people. But while I believe real estate is the primary method, there might be easier ways for you to make money from the other two trees.
Our blueprint provides a customized chart for each “tree”. You are guided to tally point-earning activities, which lead to the right results, which generally lead to the profits you seek — as fast as possible. For each of ninety days, there are activities you want to pursue, which are highly effective at expediting results from the tree you choose to focus on. So you’ll keep a score of what you’re spending your time on. Each week your points should be greater than those of the week before. Your activities should be getting you closer to results. So the points should be higher with each successive week, as long as you continue with consistency. Never let a week go by, or you’ll lose your momentum. Activities that involve research or preparation don’t count. Listening to me on this call is just informational. Although it is likely very important for your mindset, it does not directly lead to profits. At EWI, we regularly have 90-day challenges to score people on whether they’re doing the right activities. The proof in the effectiveness of this game is shown ultimately with the challenge winner’s profits. Almost invariably, the person with the highest money-earnings also carries the highest point score. So although it may be just a game, the point-earning activities are leading to the very real results you’re looking for - cash profits.
For the real estate tree, the fundamental activities are finding, funding and farming. For each property evaluated in the ‘finding’ activity, you get one point. When you go through the bargain-finder process for a property, you get five points. Writing an offer starts the funding process, and this gets you fifty points. We have found at EWI that it takes an average of nine rejected offers before you finally get one accepted. You must keep writing offers, especially since even the rejected ones can sometimes come back around to give you a second chance. The more offers you write, the more likely this might occur. You never can tell when that seed you planted actually becomes the plant you were looking for. Then once you actually have bought the property, the farming process has begun. You earn 250 points for buying a property.
There are also blueprints for the O.P.S. And Y.O.S. Trees. For example, as an online marketer for either other people’s stuff or your own stuff, points are awarded for activities that move you efficiently toward profits. Since most of your money will result from first generating traffic to your web site, you earn one point for each visitor. These are the seekers. The second most important activity is list-building, so you get twenty points for each person who opts-in to your list. Giving people a way to download some free stuff, you can get their name in exchange. For instance, we are driving traffic to www.cashinaflashthebook.com from many media avenues, including from our references in the book itself. We are building our name list when people download our free bonuses, and we hope they will tell their friends to go there too. So after you have gained some credibility through good care of your established list (with occasional newsletters and free information), you’ll obviously want to sell them something through some form of marketing. A good place to start is affiliate marketing, where you will recommend someone else’s product, service or information to your fans. You get 100 points for this activity. It’s so easy to get started this way because the product and fulfillment process is already established for you (thus, low-hanging fruit). You are simply marketing it for that company. For every sale to your raving fans, you get a commission. The bigger your list, the greater the potential commissions. There are tens of thousands of affiliate programs to choose from. Find something you love, that solves a problem and/or passion for you. You understand it inside and out, and you can offer testimony for how well it worked for you. So as you enthusiastically market this product to others, you can start making money as an affiliate.
Once you are mastering the process of online affiliate marketing, you are now ready to start your own affiliate program for something you have personally created (Y.O.S. tree). People who agree to market your stuff, are what I call raving partners. You get 1,000 points for every JV partner you find. These people will help you with your product launch. Soon you are generating enough energy, interest and word-of-mouth that thousands of people are visiting your site. This is the kind of traffic you need for serious momentum. EWI has its own affiliate program available for our fans to join, allowing them to easily market for us. Mark Victor Hansen has his own affiliate program. It was our JV partners who helped us launch our marketing program just last week. Lists of names totaling in the millions are receiving our message through these JV partners. The initial response has been incredibly successful. So as an online marketer, it is essential you drive traffic, build your list, market as an affiliate, and then create your own affiliate program.
Our blueprint also identifies point-earning activities for the network marketing (O.P.S. tree) arena. There are hundreds of great choices out there, representing a range of products, services and information. Once again, the product and its marketing and fulfillment processes are already in place (low-hanging fruit), and you are simply selling for that company. As an associate, you are sharing something you believe in with all the people you know as well as with your online contacts. Sharing the product with someone earns you one point. In network marketing, commissions are generally earned when people buy this product from you, and especially when they become regular customers or join your team of associates. When you describe the whole associate program with someone, you get twenty points. When you actually sponsor someone to become part of your team, then you get 100 points. If that person duplicates, or sponsors somebody else, you get 200 points. This is not easy, but if you persist relentlessly and crack the code, you can make very serious money in a short period of time. What’s even better is that this money can continue as a residual flow, resulting from your initial burst of effort. It may be the hardest 90 days you’ve ever spent, but would a possible $10,000 per month be worth it? Very few people will do what it takes, but it is has been done.
We also have a blueprint chart for what I call the mico-entrepreneur (from the Y.O.S. tree). This is an individual starting from the kitchen table to sell something personally created. Your first step is to generate leads. Your front-end marketing will bring in your first sale - something small for the inexpensive buyer. This small sale will get you twenty points. When you have a secondary purchase from that customer, it likely came from your upsell marketing, and you are now gaining a raving fan. This repeat purchase earns you 100 points. A larger sale will then come from your back-end marketing. This is a much larger purchase coming from those raving fans who want to buy whatever you’re offering. It will be very profitable to have quite a few of these super-raving fans. But the key as a micro-entrepreneur is to offer several levels of purchase, with a corresponding experience-level of your product. The closer they get to you, the deeper the experience. People can choose what works for them.
Regardless of the “tree” you focus on, the two primary routes to profit are the ‘problem’ route and the ‘passion’ route. People buy things every day to meet one of those two needs: to solve or prevent a problem, or to satisfy a passion. Spending for food, gas, shelter or utilities is spending on a problem because without these things, a problem will arise. Preventing a problem is still its solution. Buying art for your house is spending on a passion. I’ve been recently spending lavishly on my family genealogy, since this is a personal passion of mine. I’m also passionate about my computers, my Internet, and my iphone. Look around your own house at things you’ve spent money on. Was it a problem, passion or both? Sometimes, the distinction may be blurred. But despite the current slow economy, everybody finds a way to spend money every week on either a problem or a passion. People have to spend money. As an entrepreneur, you sell them solutions to their problems and passions.
Find a “tree” with the low-hanging fruit you like best, and focus on that. You probably should not do all three trees at once. At least 80% of your 90-day push should be spent on your primary tree, in full launch with non-stop effort. 10% of your time could be spent on your secondary tree, and 10% on the third, as you simply prepare for the launch of these other trees. As you start getting your desired results from the first tree, then you can turn your attention to the launch of the second tree, and onward to the third. All three should finally be yielding profits to you. These blueprints I describe will guide you to do the activities which generate fast profits. The points you earn will increase as the opportunity to make money also increases. Stay on track to do these effective activities every day, whether you’re selling products, services or information. The profits you seek will soon follow.
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