- BestSellerBob: As an enlightened millionaire you will enjoy creating wealth that improves the lives of many people. September 7, 2010
- BestSellerBob: Don't think of your goals - think from them. Tap into your genius. September 7, 2010
- BestSellerBob: You have talents that are unique, abilities and interests that only you can bring into greatness. September 7, 2010
- BestSellerBob: @notperfume thank you: #Peace #Love #Grateful #FF ty 4 ur kind sage wisdom mentorship @BestSellerBob @MarkVHansen @J_Canfield @TonyRobbins September 7, 2010
Infinite possibilities
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Loading ...I love all the lessons I get to learn by writing books. There are six days left before the launch of my latest, Cash in a Flash. I’ve been talking about it for about a year now, and soon it will be out on bookstore shelves, accompanied by a lot of media and PR. Our marketing push will then begin, in order to get this book on the New York Times list. It’s the kick-start period, so that we might get the most people to read and benefit from this book. The PR tour will be intense until around November, when I will begin a new cycle again toward my vision of the next book.
For now, I’m working on a remaining project for Cash in a Flash that I’d like to share with you today. One of the bonus items offered for buying the book, is a blueprint for what you would do every day for ninety days to make fast cash. I have just completed this document, soon to be available on www.cashinaflashthebook.com. It focuses on what I call your “low-hanging fruit” in your financial life (quick pickings). And similar to a building blueprint, you get to imagine what will result from the systematic layout. In our book, we’re not talking about the ordinary money-making business opportunities that can take six months or six years or more to start generating cash. We’re assuming you don’t have the luxury of waiting that long. These are slow times, and you need fast cash, right? At EWI, we have all kinds of 90-day challenges, the results of which are often documented on www.millionairehalloffame.com, as a combined total of about $100 million in fast earnings. A ninety day window is totally do-able, with dedicated, focused effort. Do-able, yes. Easy, no.
Right in your own back yard, there are three trees with “low-hanging fruit”. This fruit represents all the opportunities which are easy to pick, without getting a ladder to do a balancing act. It represents your natural talents and passions. It represents what you already know how to do, without extra learning, time or investment required. Your first tree is the real estate tree. You’ll generate fast money by picking the easy-to-reach real estate opportunities. Everyone needs real estate, and it’s relatively easy to understand. Right now, there’s a lot of low-hanging fruit while the prices are low and supply is high.
The second tree is the O.P.S. Tree, or Other People’s Stuff. The low-hanging fruit is abundant here. Find a product, service or information (PSI) that you’re already passionate about, and then market it for that company, which has already done all the hard work to produce it. It may be a widget you have experience with and knowledge about, and it makes your heart sing. It’s already been designed, created, manufactured, warehoused, and marketed. The company just needs your help to get it sold.
There are three parts to the easy-pickings on this O.P.S. Tree. The first is the offline way to market that PSI you’ve chosen. Many businesses just want to get their product sold and out of the warehouse. You could be their salesperson, but I’m talking about a partnership which could be more lucrative. You can help them rapidly get rid of inventory, but in your independent way. Maybe you have your own marketing strategy or ideas for final price-points. So you sign an agreement possibly permitting you to go sell their widget for whatever you want, but you pay the company no more than a fixed amount. Your partnership can take a number of forms, some more lucrative than that of a simple commission structure alone. You are thinking like an entrepreneur, as you go hunt for the demand, to connect with this supply. You walk away with a quick profit, while this company has already done all the advance hard work for you.
The second easy-pickings part of this O.P.S. Tree is affiliate programs, or online opportunities to sell other people’s stuff. By simply sharing favorite PSI’s with your online social network, you can make commissions every time someone buys one of those PSI’s. You are an online affiliate for the company whose product you love. Again, that company has already done all the advance production work for you. You are merely sharing what you love with other people online. You might even be a success story resulting from that PSI. So you’ve earned the right to share it enthusiastically with the online community. Our own EWI has an affiliate program, whereby members such as yourselves can go out there, and just suggest our free products. Once in our database, new names are attached to yours, and if they ever buy one of our programs, you get a commission. There are thousands of affiliate programs to choose from in the online community, and many of them pay really high commissions, anywhere from 30% up to 80% sometimes. Once you choose what you’re naturally interested in, sharing it with others is easy. So this opportunity for quick cash is also a low-hanging fruit.
The third type of low-hanging fruit on this O.P.S. tree is the network marketing arena. The choices of products, services and information to represent are abundant, and again, these companies have already done all the work for you. Their widget has been created, tested, legalized, warehoused, and all fulfillment processes are in place being managed. Once again, you’re just going out there to share your passion for this widget. Network marketing requires very little money to get started, and all the marketing materials are already printed for you. Commissions can be earned in several ways, unlike with online affiliate programs. In network marketing, you can earn commissions not only on the customer’s purchases, but also when he or she decides to spread the message like you did. Then you also make a sliver from their new customers, as well as on what those people sell or market, and so on. The residual income to be made in network marketing can be astonishing. Before long, you’re making commissions from people you don’t even know. In my travels, I have met people all over the world in my downline. I had never met them before, but they admire me as the upline guy. And sometimes, I’m even treated like a rock star! Network marketing may not be for everyone, especially if fear of rejection gets in the way. But it’s easy to do if you’ll just talk to people about the product you’ve chosen to represent. Therefore, it’s a low-hanging fruit because you can be making money within six weeks, and serious money within a year or two. At a minimum, network marketing should be part of your overall plan to make fast cash.
Your third tree with low-hanging fruit is the Y.O.S. tree, or Your Own Stuff. Becoming an entrepreneur for your own creation can be very difficult and time consuming. You’ll wear many hats, such as that for creator, attorney, accountant, salesperson, manager, manufacturer, etc., while you’re trying to keep your start-up overhead low. Since you may be a genius at only one or two of those hats, the future of your business is uncertain until you can afford a team to help you. Even then, your journey may be afflicted with failures, and your long wait to profitability may be more than your personal finances can endure. So while there are fruits high in the tree not yet ripened, what are the low-hanging fruits on this tree that might help finance your path to the higher fruits? These fast opportunities come from selling a product, service or information which you yourself can make, provide, or teach with little or no cost. It’s a talent or knowledge you already possess and enjoy. It’s something that you can quickly and easily convert into something useful for other people. Everyone has such an ability or information to share. You can start a business with it overnight, marketing it tomorrow. It can stabilize your dream toward the higher fruits of this tree.
The bottom line is that you’ve got to find something to sell, and you’ve got to spend enough time doing it. I have shared with you before the powerful concept of compound interest. With each interest rate increase, the monetary accumulation of investing a dollar a day over a lifetime will increase exponentially. The growth can be astounding. But let’s consider that compound interest instead represents the degree to which you are interested in a project. Let’s call it compound effort, as a percentage of every day spent on a money-making project. You are interested in that project, to that percentage. Therefore, to the degree you are interested, your future success will likely compound.
For instance, if you spent 5% of your productive daily hours (about twelve), then you’d be spending 36 minutes on this project every day. This amount may not give you enough velocity for lift-off. If you were interested enough to spend 10% of your day, that would be about 72 minutes spent building your business. Now you’re getting some momentum, although a little slow. At 15%, you’d be spending 108 minutes per day. Now you should be experiencing some fast progress. If your compound effort was 20%, your daily time spent would be 144 minutes, or almost two and a half hours. If you did this for three months straight, a lot can happen in your life. How much time is enough for you? It’s hard to say, but the greater the time spent consistently every day, the exponentially greater the results will probably be over time. Your skill and efficiency also improve. Most people won’t commit enough time or they won’t do it consistently. They have not put the compound “interest” into it. So they fail to reach sufficient velocity for financial lift-off. If you want to generate some serious money, you’ll want to increase the percentage of your day you spend “interested”, and then stick with it. You have to be interested enough to “magnify” your time consistently, so it compounds.
The hard part is to continue to invest that time without seeing immediate results. In the blueprint, therefore, the way you spend that portion of your day must be highly effective. Your activities must directly get you closer to earning money. Reading, studying, building a web site, even listening to me on this call, are not activities that directly generate results. Enlightenment and preparation are certainly valuable, but if you want your activities to make a fast difference in your finances, then you must use that dedicated time wisely. As long as you continue the right activities, monetary results will come to you quickly. These productive activities involve a numbers game, using ratios.
In real estate, for example, you need to evaluate a certain number of properties to find a motivated seller. This is an activity that counts toward generating results. Then, among motivated sellers, you must do a minimum number of bargain-finders, so that you might find properties worth writing an offer for. Then you must write a certain number of offers to find a seller who is willing to accept. We have found that the average number of offers is nine to the one that finally accepts. These kinds of activity ratios are like sifting the real gold from the fools gold, and the more you practice them, the greater your own success ratio becomes.
As part of this blueprint I mention, a form allows you to tally points for these productive activities that count toward making you money. So even if you don’t see the money right away, this game is a simple process guiding you to do what is most focused. The more direct the activity is to bringing money in the door, the higher points you get. In our real estate example, searching is 1 point; appraising as a bargain-finder is 5 points; writing an offer is 50 points; and owning or buying a property is 250 points. These points help you to see what you’re actually doing each week that brings you closer to success. The goal is to have a higher score than the week before. If you’re putting in the same amount of time consistently, your progress will increase naturally from the cumulative effect of the week before. You’ll start to compound your effort, since your skills should also improve. If you learned something from the week before, you should be a little more effective every week. So if a month passes and your score did not increase from the month before, it’s time to evaluate your efficiency, and figure out how to be more effective in your activities.
There’s also a blueprint for the O.P.S.’s and the Y.O.S.’s. In these arenas also, points are awarded for activities that count toward generating money. Let’s consider activity points earned for online marketers. Building a web site doesn’t count, because it doesn’t directly bring in money. The only activity that counts is something that gets traffic to your web site. Thus, getting a visitor is the first activity (1 point for ’seekers’), and an opt-in to your list is the next activity (20 points for ‘fans’). List-building is essential to your success. There are ways you can track the statistics of your site’s effectiveness. If 1,000 people visit your site and only one opts-in, then something is wrong. Once you improve that ratio, then the next activity actually makes you money. You become an affiliate, sharing something with your list that you believe in. Your fans already want to know more about what you have, because you’ve given them free information they liked. Based on your marketing, a certain percentage of them will then buy. When you have a big enough list, that percentage almost doesn’t matter. But until it’s that big, you can guarantee continued success by maximizing the efficiency and credibility of your marketing today. If you take very good care of your list early, a higher percentage of them will be happy to buy from you over time. Once you are a proven affiliate marketer, then you become a JV Marketer. You now do your own promotions for your own stuff, and ask others to be affiliates for you. Serious money can now be earned, as you build up the energy and excitement surrounding your launch.
Because Mark and I have substantial web site traffic and huge respective lists, there’s a good chance our new book will make the New York Times Bestseller list. We also have a large collection of friends and affiliates, willing to help promote our book to huge databases of their own. So between the 25th of August and the 1st of September, our friends and affiliates will eblast our announcement to thousands of people. Our offer includes not only free bonuses with book purchase, but other available resources priced from $47 up to $297, and an opportunity to participate in an inspiring program. Many of the recipients of that eblast will become affiliates themselves, which will magnify our reach. It’s a win/win situation, so if you have a database and you believe in what we’re offering, you should become an affiliate too. Go to www.cashinaflashsecrets.com/jvblog, to read about our affiliate program. Learn how to do what we do, and model it.
My blueprint specifies daily point-earning activities you must do to rapidly generate monetary results, using ratios, whether you’re picking from the real estate tree, the O.P.S., or Y.O.S. Being on this call does not earn you “points”, but it does prepare you for doing what does. Mental and physical preparation is a very important prerequisite and complement to the money-generating activities. Preparation is essential in your blueprint for becoming the kind of person you want to be. This takes time too. I call this “putting the big rocks in first”, and it provides the foundation of support for every area of your life, not just the financial one.
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