I started this Breakfast with Bob call maybe about seven years ago, mostly because I decided I wanted to communicate regularly with my book readers, my Enlightened Wealth Institute participants, and ultimately with everyone else out there.  The call is designed for me to share something which might make a difference in your life, in some inspiring way.  I spend every week wondering what I will talk about with you on Wednesday morning.  I’ve had a little site, www.breakfastwithbob.com, which has had some helpful related postings, but now I also have www.robertallen.com, which we are re-purposing to take shape as a blog of summaries from these calls.  For now, some of those calls will still be full transcripts, but you are welcome to take a look.

 
architect-toolsWe are all innate artists or creators.  As children of our Creator, we all have an impulse to create.  This magnificent world has so many ways people have created in it.  Everywhere you look is a sliver of life that certain people made their desire to create.  You may create something as a wood crafter, a people manager/organizer, an engineer, a chef, a graphics designer, an architect, a gardener, a veterinarian, a scrap-booker, a banker, or a politician.  Almost every niche we choose allows us to fulfill our desire to create something.  The creation part of your specialty is the fun part. 
 
In my case, writing and teaching about money and success is my creation desire.  As authors, Mark Victor Hansen and I met regularly over the last couple years in order to ponder, simplify and codify our research and ideas for our new book.  We brought in an additional writer to help us with the right side story, and the brainstorming was intense and fun.  Two weeks from yesterday, the result, called Cash in a Flash, will be released to the world.
 
Most of us are wrapped up in the daily mundane task of making just enough money for food and shelter.  But we all have an innate desire to create something bigger than that, more lasting, permanent and eternal.  What legacy do you want to leave, and what memories of love and lessons do you want to take with you?  If you believe in an afterlife, as I do, perhaps it’s the skills you take with you that represent your legacy of significance.  Much of what we create in this lifetime eventually dissolves to dust anyway.  But you can maximize your imprint during this life, and the next.
 
Therefore, the second phase of making that difference is to market what you’ve created.  You want to get the word out that you did it!  Share the gift, so people can reap the benefit of what you’ve created.  Ever had your life blessed by a master of some creation?  You may have only connected with that person because their marketing got your attention.  Now it’s your turn to share your mastery with the world.  air-bannerYou never know who will be touched by your message.  People out there are looking for just your kind of expertise, and your marketing message is how they find you.  As an author, I have been honored to receive testimonials from people all over the world, claiming my books changed their lives for the better.  The money cannot quite compare to this kind of reward for getting my message out there. 
 
When people see your marketing material, they must say, “I gotta have that”.  As artists and creators, Mark and I have laid out our own marketing plan to start thirteen days from today, continuing for about ninety days as a PR tour.  We believe our marketing will create a buzz and get people to talk about our new book, Cash in a Flash.   We first had our creation writing process, and now we have our marketing writing process.  Each type of writing has a different purpose.  We are beginning to spread our message, and here is how.
 
One of our first messages is that if people buy the book, they’ll get a wonderful series of bonuses.  Of significance in that series is a complete downloadable video collection of our very first Cash in a Flash workshop, held in April for $5,000 per person.  This three-day seminar provided powerful mind-shifting lessons from the book, taught not only by Mark and myself, but also by some amazing guest speakers.  Everyone is touched or affected by different styles and delivery, so we found that our guest speakers made an extra profound difference in driving our attendees to achieve.  This workshop generated some great success stories from the group, not only monetarily, but also in the form of self-discovery.  People gained the confidence to find and pursue their purpose in life.  If people buy our new book, they will get full free access to that April workshop, complete with the Powerpoint and training manual as well.
 
Of further significance in that bonus collection, people will receive two tickets to an upcoming seminar called Super Cash in a Flash Cash Camp, if they buy the book.  With slight improvement on the first one, this workshop was going to be marketed for a discounted $1,495, but we decided we wanted more people to enjoy the experience.  So we made the bold decision to waive the tuition.  This event of three power-packed days will be held mid November in California.  The content will be spectacular, some of which isn’t even in the book.  We want people to have a life-changing experience there.

bonus-giftsThose two bonuses alone should make people say, “I gotta get that book!”  But then we’re also giving away some live webinars (value about $395 each), and some $500 coupons applied flexibly toward various seminars that Mark and I do separately.  We’ll give away a podcast of Mark and me talking about the Cash in a Flash principles.  This will be over six hours of content, to follow along with a Powerpoint.  We’ll give away many songs of inspirational music, including those by my daughter.  We’ll give away twenty-one Success & Money ebooks, written or compiled brilliantly by Mark.  These are short booklets of insightful ideas on various subjects.  We will give away as audio or PDF my Start Your Day with Power, which I wrote a while back.  It’s an eleven-minute mental preparation for each day.  We’ll give away a Cash in a Flash blueprint for what to do in ninety days to generate fast cash.  We’ll give away a downloadable Cash in a Flash certificate for those people who take delight in this kind of recognition.  It will basically commend them for getting the book and committing themselves toward success.  We will also enter people in a Cash in a Flash contest of success stories.  If they follow our principles and directions, and achieve success within ninety days, we will be tabulating their story submissions and awarding free cruises and other wonderful benefits.

 
We will also add to the bonuses a collection of my favorite quotes - five hundred of them.  I’m really into quotes, and here are a few I heard or read in the last couple days:
 
“Emergency causes emergence.”
 
“There is no dark switch; There is only a light switch and the allowing of the light to shine.”
 
“Aversion to money is the flip side of greed: the same desire from a different direction.”

Incidentally, I am so fascinated by quotes and inspirational writing that I have been gathering all the sources of great scripture written throughout history.  I have collected copies of sacred religious resources such as the Koran, Tao Te Ching, Book of Mormon, New Testament, and Upanishads.  We are all children of the same God but we have ‘multiple streams’ of spiritual perspective.  There is great wisdom in each.  Their words are poetic, brilliant and magnificent no matter what your own religion or belief system.  The writings in these sacred books are spectacular.

 
Getting back to our marketing bonus collection, we are calling this gift package of twelve items, the Cash in a Flash tool kit.  We want to create such massive value that the word gets out about how extraordinary this deal is, just for buying the book.  Also, people will have multiple formats for absorbing our book content - as text, video, audio and even live seminar.  So we are hoping our message of positivity, enlightenment, health and wealth in all its forms will reach the lives of many, many people.  Often people who market books will offer “free stuff”, but it ends up being something like promotional material for other people’s stuff.  But we’re not doing that.  Our valuable items awarded to book-buyers are intended to make a difference in people’s lives, all by themselves.  Starting yesterday, many major online marketers will be sharing with the world several videos Mark and I created to describe our bonus offer.  We expect to generate a lot of sales as a result of this campaign, and our marketing will flow through a number of channels.  We are also going to be traveling the country in a whirlwind PR tour to make appearances for various book signings, TV interviews, and ‘Tweetup’ seminars.  Additionally, we’ll do quite a few radio interviews, including a couple of satellite tours during which we have multiple-city interviews in a single day.  If the book hits our New York Times Bestseller target, we’ll be thrilled, and we’ll have many of you to thank for it!  We hope that these efforts to spread our message will attract the attention of many people who seek a life-changing experience.
 
I’m actually quite nervous about the outcome, as I struggle to let go and let God.  This is probably my greatest challenge.  I’m an independent guy, doing whatever it takes to achieve my goals.  It can be hard to finally step back and surrender, to believe I’ve done my very best.  Not everything falls into place as I want it to.  So I continue to wring my hands in anticipation, worry and frustration.  It’s easy to forget that God helped me make a difference in many lives before.  People I’ve influenced in the past are now coming around wondering how they can help me in return.  They are coming out of the woodwork now.  They are just appearing.  That’s what happens when you let go and let God.  Its the lesson that we all struggle with.  It’s called faith.  Knowing you’re here on this earth for a purpose and that the things you create will make the world a better place.  So why wouldn’t Higher Power want your message to be spread?
 
So every morning I work on this. …. Heavenly Father, You know people who can take this to the next level.  I hope the message in my book is enough of a gift that Your children will benefit from it.  I hope there’s nothing in it that will take them away from You, but toward You.  It’s Your game, and I’m playing a little game here - a little project about a little tiny book I’m writing that will probably soon disappear in the dandelion-blowing-awayflood of books published this year.  I may have worked really hard to write and market it, but it will be a little dandelion ultimately blowing away in the wind, compared to Your magnificent purpose of life. ….. Sometimes, we go to our Heavenly Father like He’s Santa Claus, and present our list of insignificant things we want.  But the harder thing to do is to thank Him for the incredible creation of life in all its forms that we are already surrounded with.  These creations are far grander than anything we as individuals could ever do.
 
But still….    My little book project is my little creation, and I’m here on this earth tosand-castle exercise my creation muscles.  This is just the sandbox, where we get to create sand castles in our own unique ways, you and I.  Although insignificant in the grander scheme of things, Heavenly Father has a reason for that.  He wants us to have this opportunity to become better creators.  For one day, we may ultimately be tutored on how to bring our creation skill to an unimaginable level, millions of years from now.  On this earth, we are learning how to contribute to the greater purpose of life, even on our minute scale.  And that’s what I’ve been doing, with my little project called Cash in a Flash.  I am sharing it with this world, spreading the message, just as you will about your own creation.  It’s what we do as artists here on this earth.
 
Once the marketing PR tour is over, my book will be out there in the world.  Who it finally touches will be in God’s hands.  The ones who it touches will be the ones destined to read it.  Our book will drop into people’s hands the way it was supposed to come to them.  And a handful of people will have their lives transformed.  All we know is that several years from now, Mark and I will start getting emails from people who say that colorful book made a difference to them.  Maybe you’ll be the one who sends us that email, saying that one chapter hit you just the right way at the right time.  Recently, I was honored to get an email from someone who used one of my past ideas to make 100 million dollars!  But maybe it won’t be a monetary breakthrough, rather something that expands your life in a new way.  Maybe you are finally on your destiny path because you overcame fears and found confidence.  We simply aspire to enlighten and empower a handful of people it is our purpose to touch, in this brief, magnificent moment in the history of eternity.  It is so quick.  So go create something now.

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