Internet marketing and three principles of persuasion: Giving gifts, Baby steps, and Popularity (from 1-27-10)
We’ve been talking about a special day: 1/1/11. On this day, we want you to wake up successful! While the Internet is now an unavoidable part of your life, it is also a way to connect yourself to 2 billion people. We are continuing our discussion this month on Internet marketing, referencing my book, Multiple Streams of Internet Marketing. Marketing goes beyond just sales and advertising. It represents every encounter and experience a customer has with you, from the very beginning exposure to their eventual status as a raving fan. Theodore Levitt, the famous Harvard marketing professor, said it this way in 1975: The marketing process consists of … “a tightly integrated effort to discover, create, arouse, and satisfy customer needs.” The marketing process should start by identifying specific “starving strangers” - people who are predisposed to want what you have. Convert these starving strangers first into friends, then into customers, then even into partners - loyal allies who profit with you in sharing your business with others. The Internet further helps you to turn these customers into ‘partner’ affiliates, who then sell your products to their customers for a commission from you. Most businesses still don’t take their customers to that “partner” level. Those who have, are benefiting from a tremendously expanded market.READ MORE or write your comment >










