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Breakfast with Bob - blog

Bob on the phone with students

Every Wednesday morning at 7:00am Pacific, I hold a live mentoring teleconference with my advanced students worldwide to inspire and empower them to achieve their goals.  I call it Breakfast with Bob.  These live calls are private and only accessible by invitation.  The transcript of these calls is posted here as my weekly blog.  Click on the link below to access the full transcript of each weekly call.

Blog entries from Bob’s “Breakfast” calls…

July 28, 2010 Breakfast with Bob Become the Source of Certainty

July 28, 2010 Breakfast with Bob Become the Source of Certainty
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July 21, 2010 Breakfast with Bob Connecting to Your Ultimate Vision

July 21, 2010 Breakfast with Bob Connecting to Your Ultimate Vision
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July 14, 2010 Bob Answers Listener’s Questions

July 14, 2010 Bob Answers Listener's Questions
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July 7, 2010 Eric Blackwell on Making Money in Real Estate

How to finance properties in today's real estate market.
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June 30, 2010 Purchasing Properties with Sid and Justin Sperry

We're discussing specific techniques for purchasing properties with Sid and Justin Sperry
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June 23, 2010: How to make a fortune online buying bargain U.S. real estate


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Creating lasting change, motivation and action after the seminar energy is over (from 5-12-10)

Some people go out and actually do what I teach them, and it’s fun to see this happen. I’ve helped to create many millionaires, but the vast majority of people out there somehow lose their momentum after inspiring trainings. Why is that? Perhaps you recognize yourself, having gone to a great seminar, from which you’ve taken exciting, life-changing notes, and then shortly thereafter, you somehow gravitate back to your old routine. What happened? I’m in Kuala Lumpur right now, gearing up for two intense workshops I’ll teach this month to eager students in this area. Several hundred people await a message that will change their lives. While it’s ultimately up to them to change, I must find a way to help them carry out their best intentions.
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Building a list of ‘qualified’ leads; Preparing quality offers and drawing people to your landing pages, from a marketing “bump” system. Interview with Art Nevarez (summarized from 4-28-10)

Most of you listening to my “Breakfast” call are entrepreneurs who want to make money doing what you love to do. One of your most essential skills is to build a list of people who might actually be interested in your product or service. How do you attract them and begin to make a connection with them? I’ve challenged most of you to gather a database of at least 10,000 names by 1/1/11. Art Nevarez, Chief Technology Officer of our Enlightened Wealth Institute and extended organizations, has agreed to share some of his own expertise about building lists. Using creative marketing systems and techniques on the Internet, Art has been responsible for collecting about a billion names for the various organizations he has worked for during his career. Here is a technological guru who is currently helping us gather at least 10,000 names per day!
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Go-Givers Sell More; Suspend your self interest to provide solutions with value and reach; Interview with co-author Bob Burg (summarized from 3-3-10)

“Enlightened” wealth is what happens when wealth you create materially is then shared in part – at least 10% -- with churches, causes, or people who need it more than you do. An enlightened entrepreneur creates wealth in order to make the world a better place. Most people look at wealth as the acquisition itself – how to get themselves more money and material possessions. But the concept of ‘wealth’ extends more broadly to include the effects of what you give, not just get.
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Social media-use inspires us to improve our lives; Attracting people from the “great ocean of fish” all the way to the “whale pool” (from 2-10-10)

About ten years ago, I wanted to see if I could make $24,000 in 24 hours on the Internet. I more than succeeded, and that was when the Internet was still a relatively new tool for marketers. It was just getting going around 1995, with the launch of major online retailers like Amazon, and search engines like Google soon thereafter. Email became one of many online activities, and to this day remains a significant way to communicate. Now the Internet is the biggest electronic vehicle in our lifetime. Communication with the world has entered a whole new dimension with social media. This game-changer has gone from nowhere to the most important activity on the net in just the last three years.
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Internet marketing and three principles of persuasion: Giving gifts, Baby steps, and Popularity (from 1-27-10)

We’ve been talking about a special day: 1/1/11. On this day, we want you to wake up successful! While the Internet is now an unavoidable part of your life, it is also a way to connect yourself to 2 billion people. We are continuing our discussion this month on Internet marketing, referencing my book, Multiple Streams of Internet Marketing. Marketing goes beyond just sales and advertising. It represents every encounter and experience a customer has with you, from the very beginning exposure to their eventual status as a raving fan. Theodore Levitt, the famous Harvard marketing professor, said it this way in 1975: The marketing process consists of … “a tightly integrated effort to discover, create, arouse, and satisfy customer needs.” The marketing process should start by identifying specific “starving strangers” - people who are predisposed to want what you have. Convert these starving strangers first into friends, then into customers, then even into partners - loyal allies who profit with you in sharing your business with others. The Internet further helps you to turn these customers into ‘partner’ affiliates, who then sell your products to their customers for a commission from you. Most businesses still don’t take their customers to that “partner” level. Those who have, are benefiting from a tremendously expanded market.
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The opportunities and strategies for success in network marketing; Amateurs convince, professionals sort; See your venture through to success; Never give up (from 11-4-09)

I am talking with you today from a beach on Kauai, with the sound of waves in the background. It is still dark outside since it is 5:00 in the morning here, and the moon is so gorgeous! My wife and I have come here this week to join with other top-income earners in our network marketing company called USANA. We are members of an elite group called the Fortune 25, and we are here to celebrate our success. I've been in USANA for about fifteen years, and the company was still relatively new when I decided to give it a try. It was about 1994 when my secretary at the time, Collette Larsen, suggested I look at this company. With poor finances at the time, I was very resistant. I didn't expect this venture to work, so I wouldn't listen. Sometimes you may feel that way when I make suggestions on this Breakfast call. The ideas may not fit into your belief system, or the timing isn't right, or you are prioritizing something else. But some beliefs we inadvertently build up (possibly controlled by our critical voice), which hold us down like prisoners. If you truly want to be in the top 1% of anything you want to do, you must be very open-minded. Even though I wasn't open at the time, my wife was. She saw the opportunity and eventually I saw the light too. Since the inception of USANA, about one million people have enrolled - some stayed, most moved on for various reasons - and now I am number 24, among their top income-earners in the world. About 200,000 people are currently active in the company.
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