Internet marketing and three principles of persuasion: Giving gifts, Baby steps, and Popularity (from 1-27-10)

We’ve been talking about a special day: 1/1/11. On this day, we want you to wake up successful! While the Internet is now an unavoidable part of your life, it is also a way to connect yourself to 2 billion people. We are continuing our discussion this month on Internet marketing, referencing my book, Multiple Streams of Internet Marketing. Marketing goes beyond just sales and advertising. It represents every encounter and experience a customer has with you, from the very beginning exposure to their eventual status as a raving fan. Theodore Levitt, the famous Harvard marketing professor, said it this way in 1975: The marketing process consists of … “a tightly integrated effort to discover, create, arouse, and satisfy customer needs.” The marketing process should start by identifying specific “starving strangers” - people who are predisposed to want what you have. Convert these starving strangers first into friends, then into customers, then even into partners - loyal allies who profit with you in sharing your business with others. The Internet further helps you to turn these customers into ‘partner’ affiliates, who then sell your products to their customers for a commission from you. Most businesses still don’t take their customers to that “partner” level. Those who have, are benefiting from a tremendously expanded market.
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The opportunities and strategies for success in network marketing; Amateurs convince, professionals sort; See your venture through to success; Never give up (from 11-4-09)

I am talking with you today from a beach on Kauai, with the sound of waves in the background. It is still dark outside since it is 5:00 in the morning here, and the moon is so gorgeous! My wife and I have come here this week to join with other top-income earners in our network marketing company called USANA. We are members of an elite group called the Fortune 25, and we are here to celebrate our success. I've been in USANA for about fifteen years, and the company was still relatively new when I decided to give it a try. It was about 1994 when my secretary at the time, Collette Larsen, suggested I look at this company. With poor finances at the time, I was very resistant. I didn't expect this venture to work, so I wouldn't listen. Sometimes you may feel that way when I make suggestions on this Breakfast call. The ideas may not fit into your belief system, or the timing isn't right, or you are prioritizing something else. But some beliefs we inadvertently build up (possibly controlled by our critical voice), which hold us down like prisoners. If you truly want to be in the top 1% of anything you want to do, you must be very open-minded. Even though I wasn't open at the time, my wife was. She saw the opportunity and eventually I saw the light too. Since the inception of USANA, about one million people have enrolled - some stayed, most moved on for various reasons - and now I am number 24, among their top income-earners in the world. About 200,000 people are currently active in the company.
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Networking at SANG Conference; More about the value of your database and social capital; Speaking at the 140 Conference; Releasing Cash in a Flash as 35 Tweets; Learn to summarize (from 10/28/09)

I spent last week getting ready for the speech I did yesterday with Mark Victor Hansen at the SANG Conference (Speakers and Authors Networking Group). There were about 150 sharp authors and speakers from around the world who came to this event in Hollywood, being held through tomorrow. Significant and famous success stories were there, and it was an incredible networking opportunity to mingle with the best. We could actively gather ideas, techniques and strategies from eachother, even if from different industries. Who might have found a faster route to the top of the mountain? We, as peers, were all exchanging insights, and connecting for potential JV partnerships. We even played a game called "Movers and Shakers". Sitting across a table from one another, we'd get five minutes of brainstorming before we would shift sideways to have a new person in front of us, starting a new five minutes, and so on. It was an interesting experience. And I could only be there for the first day! So I had some members of my team go on my behalf for today and tomorrow. We are learning how successful databases are built by others, and how they are communicated to. We hope to find people with such databases, interested in doing joint ventures. With other entrepreneurs, we are discussing ways to coordinate our financial efforts and goals.
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90-day blueprint cont’d: The three trees, and the point-earning activities; Sell solutions to problems or to passions (from 9/2/09)

Last week I was not able to meet with you on this call, due to a morning TV news show that Mark and I were interviewed on in Salt Lake City. Similar to a musician who goes on concert tour upon the launch of new album, Mark and I have begun a PR Tour to get our fans familiar with the new book. We spoke to about 8,000 people at the USANA Convention last week, and sold over 2,000 books right there. We hope you're getting a chance to read Cash in a Flash: Fast Money in Slow Times.
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90-day blueprint to fast cash; Your three trees with low-hanging fruit (quick earnings); Compound interest/effort; Doing what’s most effective (from 8/19/09)

I love all the lessons I get to learn by writing books. There are six days left before the launch of my latest, Cash in a Flash. I've been talking about it for about a year now, and soon it will be out on bookstore shelves, accompanied by a lot of media and PR. Our marketing push will then begin, in order to get this book on the New York Times list. It's the kick-start period, so that we might get the most people to read and benefit from this book. The PR tour will be intense until around November, when I will begin a new cycle again toward my vision of the next book.
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The innate desire to create; Share your creation through marketing; Sample marketing plan (from 8/12/09)

I started this Breakfast with Bob call maybe about seven years ago, mostly because I decided I wanted to communicate regularly with my book readers, my Enlightened Wealth Institute participants, and ultimately with everyone else out there. The call is designed for me to share something which might make a difference in your life, in some inspiring way. I spend every week wondering what I will talk about with you on Wednesday morning. I've had a little site, www.breakfastwithbob.com, which has had some helpful related postings, but now I also have www.robertallen.com, which we are re-purposing to take shape as a blog of summaries from these calls. For now, some of those calls will still be full transcripts, but you are welcome to take a look.
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Create memories; Be receptive to destiny point meetings as the key to further valuable memories; Maintain weak ties on social networking sites such as Facebook in order to cultivate your million dollar “rolodex”; Treat your contacts well and they’ll open the door to friends of friends (from 8/5/09)

Last week I called you from a golf course in Waterton Parks, Canada, while I was enjoying a family reunion. We like to create memories with our families, and this occasion was quite special. When my family goes on trips, we look for ways to create unforgettable memories, so that in the future we will associate the year with those highlights. It's a good idea to occasionally punctuate your average daily experiences with something that stands out. My trip to Canada was rich with family bonding experiences, accompanied by spectacular scenery. I enjoyed a long hike with my son to the peak of a summit. The views of mountain lakes were breathtaking, and our conversations were pleasurable, including those with trail passers-by. Last week, we had no access to cell phones or Internet, so it was a time to forget about the maelstrom of activities surrounding my book launch. We could hike, golf, think, pray, ponder and get perspective. I got to visit the grave site of my mother and my grandfather, reflecting on my origins and my roots. This family reunion was a way to link us to the people who had gone before, so that we might hold up the flag of "goodness" to our own generations. One day there will be a marker showing the dates of our own important lives - the day we entered this earth and the day we leave it. Whether my book is successful is really not going to make that much difference. The difference comes from the memories you make for yourself and others. What you remember is how you may have become a better person through what you experienced during the years. And I relish many magnificent memories of my own, even the ones that seem negative.
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The power of social networking, the most important capital you must develop (from 7/29/09)

Are you using the latest online social networking techniques? According the book I'm currently reading, we've gone through four stages in our computer world. In the 70's, we had the huge expensive mainframes. Only the smartest people were using them, but this began to change the world. In the 80's, the PC came out, much smaller, portable and affordable. That power was now placed in our hands, as we were all going out to buy one. In the 90's, all our PC's could be connected to this thing called the Internet, which literally flooded the world with knowledge and information. We were overwhelmed with choices, and it became difficult to choose the best source. There was too much to consume, and we became more skeptical of all the overwhelming advertisements. So during the current decade, people have initiated ways to connect with each other over the Internet, in order to share useful and objective information about information. We hook up in groups with other people who have similar interests, and we trust their advice. They are not just our closest friends, family and co-workers, as our access was limited to in the past, but they are hundreds if not thousands more, of what I call your weak ties. Social networking takes all the powerful information out there and disseminates it through billions of people who join with all the people they know, trust and share interests with, through online social networking.
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Organizing and harvesting from your projects; Adapting to “seasons”, while nurturing your very own garden; Expanding your influence by sharing your unique garden fruits (from 7/22/09)

Over the past few weeks, we've been reviewing the content of our new book, Cash in a Flash, while following a Powerpoint which will eventually be available to those of you who buy the book. As of today, we have 35 days to go before the book is released. The newly-printed book in my hands will feel kind of like a birth. We've been in "labor" for two years now - Mark and I - having made this our top project. The story line and even the title went through many changes. As the sequel to the original One Minute Millionaire, Cash in a Flash has a similar division of right and left side pages, providing inspiration via fiction and nonfiction. In recent months, we've had to do whatever it took to get the writing just right. This book became my #1 project this year, partly because it was my "low hanging fruit". This means that money was available for convenient picking (in the form of significant advance royalties), as long as I worked hard to finalize the book to the publisher's (therefore your) standards.
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Fast cash from information marketing, in multiple forms (using USP and “enlightened” selling); Discover what gives you passionate conviction so you’ll be willing to do whatever it takes (from 7-15-09)

How can you get fast cash from information marketing? There is no doubt that you have a book in you. Your heart and mind are loaded with resources to pull from. All you have to do is make the decision you're going to market information using your own expertise -- based on your current passions and/or your solutions to problems. Question is -- how do you get that book to "crack the code" and not sound like so many thousands of others on the same subject? It's tempting to copy the successful ideas of similar books, but you must distinguish your information. Once you organize, codify and simplify your ideas, you must come up with your own USP (unique selling proposition). Your information must be unique enough and fresh enough to stand out. You must create powerful and effective strategies that teach people how to change their lives -- in a new way. Once you figure this out, your intellectual property business can set you up for life.
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Using your current skills and passions, make fast cash from investing in real estate, creating residual income without having to be present, selling an already established product, and selling information on how you succeeded (from 7-8-09)

The theme of our new book, Cash in a Flash, is how to get yourself organized, clear and focused enough to do the 100-yard dash to cash. Most people will take a meandering, painful 26-mile marathon to find money. But if you get your mind and your heart set right, you will become passionately convinced that no one can talk you out of the project you've decided to undertake. It's part of our divine DNA to want to create things, just like our Creator does. We want to create solutions to make other people's lives better. And problems are the stuff from which solutions are made. Once you start viewing your problems as opportunities, you've already got a head start in the race. And the best problem you can have is one that you can solve and "monetize" at the same time.
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Fast cash can be manifested from your ‘cache’ of inner resources and passions, upon deciding the why, who, what, how, where, and when; Progress supported by your Dream Team; View problems as opportunities (from 7-1-09)

Our new book Cash in a Flash is about how to create prosperity in your life, quickly. What is your fastest path to profit? How do you make money from what you love? If you're going to be making money, don't you want to do something that is fulfilling your destiny in life, something that you were born to do? Wouldn't you like to be what we call a profitable servant -- serving in your way, profitably, using your gifts and talents to make your life better and the world better. That's what it means to be an Enlightened Entrepreneur -- to enlighten the world while at the same time helping yourself.
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